Services
- Strategy & Research
- Brand & Design
- Web/App Development
- Content & PR
- Digital & Advertising
The Platform
Yardstake is the "Zillow for backyard homes"—a PropTech marketplace solving the #1 barrier in the $100B+ ADU market. Millions of homeowners could add significant property value by building an Accessory Dwelling Unit, but most never start because they can't figure out if it's even allowed. Our platform answers that question in 30 seconds, then connects pre-qualified homeowners with vetted builders who only receive leads from properties that can actually convert.
Dice's Role
Dice serves as the integrated agency of record, providing end-to-end brand development and go-to-market execution. From foundational strategy and market research to brand identity, web/app design, content development, and multi-channel marketing—Dice is helping Yardstake own the conversation around backyard housing.
The Partnership in Action
- Strategy & Research: Defining market positioning and customer journeys for homeowners and builders
- Brand & Design: Creating a visual identity that conveys trust and simplicity for a complex decision
- Web/App Development: Building the UX for the zoning checker, cost calculator, and lead capture experience
- Content & PR: Driving SEO authority and thought leadership on housing affordability
- Digital & Advertising: Executing targeted campaigns that turn curious homeowners into qualified leads
Together
"Dice is helping Yardstake become the trusted front door to backyard housing in America—where every ADU journey begins."
Project Gallery
